Leading Global Pharmaceutical Company Uses AIMMS to Plan New Product Introductions

Quicker turnaround time

Easier scenario comparison

10+ brand scenarios delivered

Long range capacity planning for new product launches


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What you can achieve with AIMMS

Evaluate your complete product portfolio, including contribution margin, market share and more.
Compare various business scenarios, like highest margin, lowest cost and fastest growth.
Discover and analyze various alternative supply solutions to reduce your Cost-to-Serve.

Read similar case studies to learn about the benefits of The AIMMS Prescriptive Analytics Platform.

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Providing a viable launch plan for new products

While looking for a flexible modeling environment that would enable them to perform pre-launch planning without having vast amounts of structured data, the company’s Supply Chain Analytics team found AIMMS. Using AIMMS, a custom solution was developed which allowed the Supply Chain Analytics team to visualize opportunities across the end-to-end supply chain, and manage uncertainty using scenarios to understand the financial and operational impact of their decisions. They are now better prepared to anticipate change and develop optimal contingency plans.


About the company

A pharmaceutical company with a wide portfolio of products across major disease areas needed a way to perform long range capacity planning before executing new product launches. They were using a tool that was not customizable or flexible enough. This prompted an initiative to develop their own tool and try a new and innovative approach to tackle an old problem.


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